Doon School Of Creativity

"Digital Marketing Pro: Foundations to Mastery"

Month 1: Digital Marketing Essentials

• Module 1.1: Introduction to Digital Marketing

  • Overview of digital channels (SEO, Social Media, PPC, Email)

  • Digital marketing strategies and career paths

• Module 1.2: Basics of Computer & Internet

  • Networking terms, browser basics, and effective online research

  • MS Office tools for marketing research and reporting

• Module 1.3: Google Tools for Marketers

  • Gmail customization, Google Docs, Slides, Forms, Sites for business use

Month 2: Building Digital Marketing Skills

• Module 2.1: Search Engine Optimization (SEO)

  • Keyword research, on-page SEO, basic HTML, off-page & local SEO

• Module 2.2: Introduction to Design for Marketing

  • Basics of banner and resume creation in Canva

  • Social media post design and YouTube basics

• Module 2.3: Social Media Marketing

  • Social media overview, Facebook, Instagram, and LinkedIn setup

  • Creating a business marketing strategy for each platform

Month 3: Advanced Marketing Techniques & Hands-On Practice

• Module 3.1: Video Marketing & Content Creation

  • Video scriptwriting, shooting basics, and editing

  • Social media reels and YouTube channel setup

• Module 3.2: Digital Advertising

  • Ad types, bidding methods, auction processes, ad targeting, and budgeting

• Module 3.3: Final Project & Analytics

  • Developing a comprehensive digital marketing campaign

  • Tracking results, analyzing metrics, and reporting ROI